Presales
- Demo Environments
- Standardised and customisable
- Data tied to sectors or client segments
- Stable, up-to-date environments
- Presales & Sales Partnership
- Presales engagement criteria
- Define distinct and complementary roles
- Presales Team Setup/Scale-Up
- Establish presales as a discipline within the organization
- Design presales onboarding and training
- Optimise presales processes
Sales
- Go-To-Market Strategy
- Bring new product to market
- Open new market
- Competitive strategies
- Updated sales materials
- Consultative Selling Practices
- Clients satisfied with solutions
- Solutions tied to client needs
- Trust and confidence built with clients
- Presentation Skills
- Enable team to deliver presentations that are:
- Memorable
- Tell stories
- Fun
- On-brand and on message
- Meaningful to clients
- Enable team to deliver presentations that are:
- Case Study Development
Customer Success
- Customer Experience
- New/refreshed customer experience program
- KPI related to business outcomes
- Customer Value Framework
- Establish a Customer Value Framework
- Quantify the financial benefit of your products to clients
- Operational Improvement
- Better client onboarding
- More consistent operations
- Improved operational efficiency
- Simplified, clearer processes
- Scaling operations
Product Management
- Client/User Input
- Establish user community
- Add product feedback loop
- Implement Customer Advisory Board
- Market Research
- Facilitate idea testing
- Validate product strategy
- Ensure features resonate with marketplace